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Messe Frankfurt teams up with Guangzhou Zongheng Construction Technology Exhibition Co Ltd, join forces to drive the building industry forward in the Greater Bay Area

16 Sep 2026

Guangzhou, 16 September 2026. Guangzhou Guangya Messe Frankfurt Co Ltd and Guangzhou Zongheng Construction Technology Exhibition Co Ltd have entered into a cooperation to jointly run the China Guangdong Construction Technology Exhibition (CCTE Build+) Good Houses, New Building Industrialisation and Intelligent Construction Exhibition at the China Import and Export Fair Complex from 9 – 12 June 2027. CCTE Build+ will encompass a wider range of the building industry supply chain, including design, construction, renovation, materials, smart technologies, and operations and maintenance. Guangzhou Guangya Messe Frankfurt Co Ltd has long supported the Greater Bay Area (GBA) through its leading building technology exhibitions, strong industry networks, and broad international influence. Likewise, Guangdong Zongheng Construction Technology Exhibition Co Ltd contributes more than a decade of expertise in South China’s quality homes and prefabricated buildings sector. The cooperation will combine both parties’ strengths and resources to accelerate new trade developments and spark broader industry collaboration.

In recent years, China has continued to advance urban infrastructure, smart construction, and “quality homes”, with safety, comfort, sustainability, and smart features as core standards for residential development. This direction has not only accelerated the building industry's shift towards digitalisation, industrialisation, and low‑carbon practices, but has also intensified the need for seamless technology integration across the entire industry chain.

In 2025, Guangdong's construction sector came close to USD 371 billion in output value[1], making it the second‑largest in the country. Beyond traditional developers and contractors, the province has also built a strong base of tech-driven manufacturing and design firms. Government policies are now pushing this network to scale prefabricated construction, modular building, prefabricated renovations, construction robotics, AI-driven engineering management, and low-carbon building systems.

Against this backdrop, the two organisations have teamed up to collaboratively run CCTE Build+, showcasing the latest technologies, solutions and applications across the building and construction sector. The event will be held alongside the 24th and 32nd editions of the Guangzhou Electrical Building Technology (GEBT) and Guangzhou International Lighting Exhibition (GILE), respectively.

Ms Lucia Wong, General Manager of Messe Frankfurt (HK) Ltd, shared: “Messe Frankfurt has a long history of trade fair experience in China's Building Technologies sector. Within this portfolio, the Guangzhou-based GEBT and GILE shows have a proven track record across the lighting, home automation, and low‑carbon intelligent building. CCTE Build+ is a welcome addition, broadening the scope to cover architectural design, mechanical and electrical engineering, and integrated systems under one roof. Ultimately, these platforms will collectively enable exhibitors to connect with high-level clients from the operations and management, construction, and development sectors.”

She added: “At the same time, CCTE Build+ brings a well-established network of design firms, engineering specialists, and real estate developers into the fold, opening up new business opportunities for GEBT and GILE exhibitors. The synergy between these three fairs creates a powerful, end-to-end platform for South China’s smart construction industry.”

Mr Huan Chen, Executive Vice President of Guangdong Building Materials Association, stated: “CCTE Build+ will tap into the global networks of GEBT and GILE to extend beyond the conventional scope of regional trade exhibitions. The fair’s showcasing of global smart construction standards, low-carbon technologies, and international sourcing channels will support the high-quality, globally focused transformation of the region's construction sector. It sets itself apart from conventional building materials and home decoration fairs by targeting professionals across the entire construction supply chain.”

A specialised hub for engineering-focused smart construction
Under the theme “Empowering quality homes”, CCTE Build+ 2027 will showcase innovative products and solutions across its four key pillars:

  • Comfort Residential Solutions: supportive “quality homes” solutions, elderly‑friendly renovations, residential mechanical and electrical systems, as well as residential management and maintenance services
  • Prefabricated, Modular and Urban Renewal Projects: modular building systems, prefabricated components and integrated mechanical and electrical solutions, whole‑house prefabricated finishing, integrated urban renewal technologies, and fenestration and facade systems
  • Smart Construction and Digital Engineering: smart site management systems, smart construction equipment, building information modelling (BIM) applications, and digital engineering tools 
  • New Building Materials: environmentally friendly building materials that are efficient while remaining safe and reliable throughout their entire life cycle

CCTE Build+ will be held with the support of several leading industry associations, including the Guangdong Building Materials Association (GBMA), the Guangdong New Building Materials Industry Alliance, the Guangdong Association of Green Low-Carbon Building (GAGLB), the Guangdong Provincial Construction Sustainable & Prefabricated Industry Association (GDCSDA), and the Guangdong Ceramics Association (GCA). Together these parties will establish the exhibition as an end-to-end platform spanning product showcases, knowledge exchange, business matchmaking, policy insights, and industry-academia-research collaboration.

The fair is expected to welcome decision-makers across property development, construction, design firms, urban infrastructure, industrial parks, and overseas infrastructure projects to source solutions.

Three shows, one united ecosystem
The synergy between the three exhibitions will create a one-stop industry exchange and trade platform that facilitates high‑quality development across the Greater Bay Area, seamlessly bridging regional supply with global demand.

CCTE Build+ will cover front end construction technology, building equipment, digital operations and maintenance, and low carbon systems, while GEBT and GILE will lead the building automation, home automation, and lighting sectors. CCTE Build+ is expected to host nearly 100 exhibitors across approximately 10,000 sqm of exhibiting space.

To learn more about CCTE Build+, please visit www.ccte-buildplus.com.

For more information on Messe Frankfurt’s Light + Building shows worldwide, please visit http://www.brand.light-building.com.

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[1] “2025 construction industry development statistics released”, YCWB, 3 March 2026, https://qr.messefrankfurt.com/Kf56c  (Retrieved: August 2026)

Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700 people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were about € 766 million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events.

Messe Frankfurt develops new business models based on its digital expertise. Its range of services encompasses venue rental as well as exhibition stand construction, marketing services, staffing services, and catering.

Sustainability is a central pillar of our corporate strategy. Maintaining a balance between environmental and economic responsibility, social responsibility, and diversity lies at the heart of its approach.

For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

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